Facebook Monetization: The What, Why, Where and How.


What is Facebook?

Facebook is a social networking site that allows users to share photos, videos and interact with family and friends online. As of 31st Dec, 2020, over 2.8 billion people were using Facebook every month to stay connected with friends and family, to discover what is trending in the world, to share and express what matters to them. Facebook can be accessed from devices with internet connectivity, such as smartphones, laptops or tablets. Users can also use various embedded apps, join popular and interesting groups, buy and sell items or services online and receive notifications of other users’ or followers’ activities.

What is Monetisation?

Monetisation is the process of turning a non- revenue generating item into cash. Therefore, Facebook monetization refers to the act of making money by leveraging Facebook as a monetization platform. When you monetise on Facebook with features such as instant articles or in-stream ads, you can earn revenue from ads that run in your content. Community Standards apply around the world to all types of content and explain what is and is not allowed on Facebook. So, if you have ever wondered how creators of social media platforms earn money, this is the place to find out. 

Checking a page’s monetisation eligibility.

Anybody can make money with Facebook. In order to monetise the content that you post on Facebook, publishers and creators must be in compliance with Monetisation Eligibility Standards. These include, among other relevant policies, the following: Community Standards breaches, copyright and intellectual property claims and Instant Articles implementation. Pages can earn money from their content if they meet the Partner Monetisation Policies. To find out if your Page is eligible:

  • Go to Creator Studio.
  • On the left, click the Monetisation tab.
  • Select the Page you want to check.
  • Click Apply.

You will be taken to the Monetisation Eligibility Checker, where you can see and review your status.

  1. Green: Congratulations! Your Page is ready to earn money.
  2. Yellow: Your Page has a few issues that may be affecting its ability to earn money.
  3. Red: Your Page has serious issues. You cannot use this Page to earn money at this time.

Once you’re cleared, you can start earning money on Facebook.

How to earn money on Facebook.

There are many ways one can earn money on Facebook. Once a page is cleared by the Monetisation Eligibility Checker, once can start considering some of the ways to monetize their page. They include:

Optimize Your Site for Mobile Devices.

Your Facebook Page serves as a micro-site within the platform that complements and perhaps highlights glimpses of your brand. A website is the only place online you can truly control your message.

Facebook Pages help your brand or business promote and share its value-add and to assist in customer support. Since there are many rumours about Facebook Business Page Optimization on the Web, let’s put this straight. Here are some of the ways you can optimize your Facebook page:

  • Choose the right name because the first word of your Facebook page title is the most significant in the eyes of Google.
  • You can easily personalize your address and unify it with your brand name therefore making it unique and easy to remember.
  • Fill out your profile.
  • Make sure that you choose an appropriate category.
  • Sprinkle your business page with keywords strategically.
  • Include the phone number and address in your Facebook page.
  • Anytime you are going to post on Facebook, share the content or upload a picture, and take advantage of the fact that you can add a description.
  • Make sure that you keep an eye on any new features that emerge and implement them when available.
  • Thanks to the call to action, people can easily interact with your business page so you should choose the suitable destination for your type of business and direct your followers to it.

Sell Digital Content Directly.

To benefit from it, you need to create a community of loyal and engaged fans around your page who trust you as an authority in your niche. You need to determine how best to use this medium as part of your marketing and sales strategy, and there are several avenues to explore.

If connecting with an audience and increasing sales of digital products are both priorities for your business, here are just a few things you should know when using Facebook to sell digital products:

  1. If you’re creating a store specifically for Facebook, it’s easy to get started by creating an account, perusing templates, and plugging in data particular to your online operation.
  2. Think about integrating marketing efforts with other social media platforms as a way to increase coverage, interest, and the potential for sharing and sales.
  3. Since Facebook will be your main focus when you start up your store, it’s a good idea to create content specifically for this platform that buyers can’t get elsewhere
  4. If you’re going to sell digital products on Facebook, it only makes sense to use their advertising platform to promote.
  5. Utilize Facebook as a sales platform because of its ability to automate many tasks, such as posting updates, publishing content, and connecting with followers.
  6. Make your content sharable.

Send Traffic to Affiliate Marketing Sites.

The reason for this is that it is much easier to get started as you don’t need to have your own website. Affiliate marketing is allowed on Facebook, but you must always comply with Facebook’s advertising guidelines.

There are a few ways one can send traffic to affiliate marketing sites. One of these ways is establishing a fan base so as not to risk losing money paid on ads. For example, if you are selling cutlery, it’s best to build and audience of people interested in cooking. There will be more interactions in your page and the people will learn to trust you.

Related: How To Make Money On Social Media 

Sell Products through a Facebook App.

Using the Shopify Facebook Store app, a customizable tab is automatically placed on your Facebook business page, allowing your fans to buy your products right then and there!

Promote Products with Exclusive Facebook Offers.

For example, in order to earn revenue, you can promote products with exclusive offers by offering fans an incentive to post photos, such as a giveaway contest where people need to take a photo with your product to enter. You could also offer a special discount for fans who share their photos on Facebook using your campaign hashtag.

Refer a Friend to Earn Bonuses.

You can refer a friend either directly or indirectly. Direct referrals include users who have downloaded and joined Facebook using your direct link. Indirect referrals are users who you have referred referring other people. In this way, you will earn a certain sum of money per user depending on the number of users you have referred.

Creating Facebook Live Videos.

Alternatively, you may be able to qualify for monetization if you have a total of 180,000 views across all of your videos.

Enter Contests.

You can enter contests on Facebook to win prizes and giveaways.

In conclusion, on top of meeting and socializing with family and friends, Facebook Monetisation is a great way of earning money at the comfort of your home.

                Related: How To Make Money On Social Media