A website designer might be looking for content creators for his/her website. For a freelancer, this description has clues written all over. It’s obvious that this client is good when it comes to designing a professional website but might not be that good when it comes to creating content hence the need for professional content creators.
Still on the same client seeking content creators, the next step is visiting his/her website. Many clients seeking content creators for certain websites will attach website links to their job description. Pay attention to the content that already exists on the website. The content could be blog posts on health, nutrition, fitness or sports. The contest can also be landing pages.
After your little tour to the client’s website, you will be aware of the kind of content the client wants. This makes it easy for you to attach similar content in your portfolio after writing a proposal letter. A perfect way to end your proposal letter.
A business proposal letter
Business proposal letters have the same principles and guidelines as other kinds of proposal letters. Outlining your information in a lovely manner and capturing the attention of the client still remains our primary objective.
Include the following information in your template.
v Your name and that of your business. Add a logo if your freelance business has one.
v Client’s name and his/her address. Use office address and not residence address.
v A clear subject line that speaks what the proposal letter entails in summary.
v A good introduction-this is the first place a client will look and possibly judge your ability to provide professional services.
v Solutions to the clients’ problems. Remember to include only doable solutions and not those solutions fur- fetched.
v Include some sample of your past related works.
v Include the total charges, each with an explanation
v Call to action
How to write a subject line.
A clever subject line is similar to a catchy book title and will attract the attention of a potential client. In a world where millions of emails are exchanged each day, a cleaver subject line might make the difference between those emails that are to be read, or those to be ignored.
A preferred way to start a subject line is to include the clients name and the name of his/her business or website. This seems like much information for a subject line which means that you have to be relevant with your wording to avoid creating long sentences in your subject line.
You can start a subject line by directly addressing the problem, while finding the right tone to include the clients name and business in the same subject line.
An example of a simple subject line can be: Mary, here is a professional Freelancer for your website: Sexy men.com
Keep in mind that subject lines directly speak to the client and loudly whisper what you are about to offer to the client.
A good introduction
Introduction is the second most important part of the proposal letter since the client will proceed to the introduction if he/she likes your subject line.
In your introduction, you offer solutions to the client’s problems while at the same time, showing the client that you have done adequate research and understand his/her needs.
One mistake that many freelancers make is repeating the information published by the client on the job description. This shows shallowness and a luck of deeper understand of the client’s needs and preferences.
If your client has a website with little traffic, it is most likely that the client is looking for content that will boost traffic to his/her website. Be sure to include this information in the introduction part. Other client post content frequently on their websites. When addressing such a client, be sure to emphasize on the importance of frequently posting relevant content.
Other clients are looking for SEO optimized content that will help drive more readers to certain websites. In the introduction, mention the importance of optimized content.
The introduction needs to be precise yet engaging and well written. A client might have various needs and listing all of them might take too much space. Therefore, include special section under clients needs where you will list what you think the client needs.
Offer solutions to problems
The introduction part exposes the problem that the client is experiencing. Under this section, all you need to do is offer a solution to the proposed problems.
You can include certain skill that go hand in hand with some of the problems mentioned in the introduction part. However, do not focus more on your skill set rather, try providing reasonable solutions to the problems that the client is experiencing.
Provide task specific samples
This is a tricky part since it validates all you have stated in the introduction and solution part. A client will believe everything you wrote if you can back up your work.
Here, you can include links to your online portfolios containing your written work. It is worth noting that, once you provide the samples, the client can decide to chose you since the sample align with the client’s preferences.
When introducing this part, explain to the client that the links provided will lead him/her to your samples. An example might be: I would like to introduce you to my online samples, please, click on the link to view my samples.
This part is important too as it is the reason why you are a freelancer in the first place. Your proposal need not be long but that does not mean shutting the door before driving all your points home.
This section gives a client a brief overview of what it will cost him/her should they decide to work with you. Many freelancers might have contacted the client and this part offers room for price comparison.
Remember to explain where each cost comes from. In case of an article, indicate your charges for a single article and ultimately, indicate your total amount for total articles written. If you offer discounts and provisions, let the client knows by indication everything on this section.
Call to action.
This is the part that needs you to choose your words carefully. Here, you are requesting the client to consider your services and replay to your proposal. You do this in a gentle manner but still, be a little authoritative and persuasive. An example is; Please, get back to me and if you have questions, I will be more than happy to respond to them, thank you.
Now that you know.
You now are aware which information is needed in writing proposals. However, that is not all as still, you have to decide which platform to use while creating your proposal. Canva and venngage are two popular sites suitable for both pros and beginners.
The next thing that pops in mind is the format of your proposal. You might prefer a letter form proposal or incase you are more experienced, create slide shows for your client.
It does not matter the format, all that is important is that, your proposal should be able to address the relevant areas.
This is the best proposal format for beginners. It is simple and does not go into much details. It however stands out as a professional proposal and it can be quite effective.
Letter form proposal
These proposals are more personable. You can still use headlines and headings to speak out to the client.
Slide show proposals
For the professionals who have the skills to create slide shows, this are the to- go proposal format. It is a risky format since it involves a client taking time to view, however, it can easily catch the attention of the client especially if skills are mixed with professionalism.
To sum up
It takes time to master proposal letter writing skills. However, is it not a step that leads to the end of a journey?