LinkedIn for a long time has been considered a repository of CVs. It is famous for connecting professionals all over the world and most people associate it with finding new positions and advancing one’s career. It has however evolved and now many businesses are using it to promote their product and services and getting exposure for their brand. Needless to say, LinkedIn can also be a valuable space for expanding the network for many types of businesses.
Recently established companies, professional freelancers, digital creatives and even performing artists can use LinkedIn to promote their products and services to an audience that is different from the other social networks. LinkedIn allows you to establish a network made up of your connections and your connections' connections, automatically linking you to thousands of business professionals.
The key is to take a smart strategy in approaching it. We will examine how you can leverage this social media channel to promote your business. Here are great tips to help you get more traction on LinkedIn:
A Strong Company Page
You will need to create LinkedIn company page, which unlike the personal profile, it is set up to better represent a brand or organization. It doesn’t matter if you run a small operation, using a company page and connecting it with your own profile is a great step. This will allow you to post updates and add information that comes across much better from a brand name than from an individual.
Incorporating potential keywords is a move that could help you land relevant placements. We should put this into consideration when it comes to page description. Make sure to be informative about what you offer and what makes you stand out and be different from similar service providers.
Highlighting Your Business on Your Own Profile
It is important to note that Personal profiles are still a powerful tool on LinkedIn. This is because they give you the opportunity to present yourself as the individual behind the brand therefore helping you to build a professional reputation. You should see to it that your profile outlines details of the activities of your business and provides a link to all the important pages, that is, your business website, professional Twitter account, just but to mention a few.
Your company page gives you the freedom post news and give an update to your professional community about the recent developments of your company. This option should be used frequently and strategically. Make sure to give updates that are relevant and those to be put into consideration should include that you should recently completed projects, new features or products, news coverage, creative tips and anything that depicts your business as an active and serious operation.
It is paramount to note that every visual content you upload to LinkedIn is of high quality. This includes your company logo and without forgetting your own profile image. Keeping in mind that LinkedIn is not a very visual network, it’s important that the little freedom you have with images is taken advantage of witfully. For instance, when you post updates, you can actually edit the images that are shown with it.
Start a Group
The ability to start a group that revolves around a specific niche makes LinkedIn a great social feature. If you can connect your business to a general topic that engages people, you can set up a group, stir a discussion and make sure members know about your business.
As it is, people want to see brands that feel authentic, genuine, and real. A group emphasizes on relationship building and transparency, and engaging on your own posts in an intentional way will be one of the best ways to market your business.
Other Groups Participation
In the social media world, creating your own group is not enough. Your active participation in existing communities and your interaction with other users is key. Engaging in an actual conversation that creates real ties is a great way to put you on the spot, and for the right reasons. Be careful not to spam groups with posts about your business activity.
Onboarding Employees and Partners
If you work in a team environment or cooperate often with other professionals, you can get a lot more attention by involving these people in your LinkedIn activities. If strangers see that your company page is followed by professionals with skills and experience, your credibility immediately becomes more solid.
It is important to use keywords that emphasize your specialty and writing clever and brief content that shows you’re an expert in your field. The content you post on LinkedIn is just as important as the content in your company website or blog. The texts you add to your company summary section, to news updates or to your own personal profile need to be targeted and optimized.
Make sure to create content that’s designed to evoke discussion. For instance, you can ask people what they think, what they would like to see, or if they have questions. Quite a number of people are happy to give their opinion or speak up when asked, and this is a good way to get plenty of engagement. This will build a good relationship in your business and in addition boost your business visibility all at once.
LinkedIn is still a social network, despite its professional focus. Being social player that engages with people is key if you want to succeed here. LinkedIn will help you interact with the right people by showing you circles of connectivity. That is an added advantage. Browse through profiles of your connections and see who they’re involved with. You might discover a valuable lead.
The best thing to do when it comes to LinkedIn promotion, is represent your business well on your profiles and then focus on genuine relationship building when creating content and engaging with your followers and connections. Keep the hardcore selling to LinkedIn Ads, which, by the way, are incredibly effective in their own right and can absolutely be used to ramp up the success you’re already getting with organic results.
You should also try to share content from well-respected brands, and tag influencers or peers in your own content whenever possible. Again, these builds reach and goodwill while offering great content that people will love to see.
LinkedIn is a must-have if you’re trying to grow or promote your business in any way. Businesses of all shapes and sizes, including freelancers need LinkedIn. Needless to say, when the focus is on connecting with more of your potential network, it is beneficial businesses, nonprofits, and other types or organizations too.
If you take it seriously, LinkedIn will work well for you because it is like any other marketing channel. You therefore have to put in the effort to understand how it can best work for you. It is not just a network for the masses, albeit many people tend to use LinkedIn haphazardly. you should incorporate LinkedIn into your broader social media marketing strategy if you want to see real results. Stay up to date on LinkedIn news, learn about the features and tools, and browse through company pages and personal profiles to see how others put LinkedIn to good use.
Ultimately, remember that LinkedIn is a professional network that allows you to create a meaningful network, build credibility, and lean insider expertise from established experts in your industry. It’s a valuable tool in your social marketing arsenal, so make sure you’re using every opportunity it provides, and you should start gaining traction in no time.